Our aspiration is to establish a direct vegetable supply chain between the farmers and consumers which should benefit both the communities.
The current layers in the delivery chain; add a lot to the cost/ price of the vegetables but hardly any to the value. Moreover the farmer doesn't get major portion of the profits and the intermediate levels consume most of it; hence this effort to minimize the layers between a farmer and the consumer. The aim is ensure farmer gets maximum profit from the vegetable yield and their strenuous efforts to produce it; and also benefiting the end consumers as they have to pay less. A Win-win situation for all.